Mediaworks and Briscoes InSync on Black Friday

MediaWorks partnered with Briscoes on Black Friday to launch its innovative day-parted and synced radio and out-of-home product, InSync.

InSync is New Zealand’s first offering of this kind giving clients the opportunity to leverage highly targeted and specific audio and outdoor assets, aligned with specific commuter day parts.

The Black Friday Briscoes campaign using InSync saw deals rolled out nationwide during both breakfast and drive day parts and synced across audio, out-of-home and digital. MediaWorks Commercial Director Liz Fraser says it was great to partner with Briscoes to help elevate its nationwide Black Friday campaign through using the InSync product.

“It’s fantastic to have unveiled this new innovative product on the biggest retail day of the year, Black Friday, particularly with retail coming back in full force after recent COVID-19 restrictions and traffic hitting normal levels in Auckland again.

“InSync is all about ensuring our clients engage audiences when they’re most receptive, with the Briscoes creative tailored to either breakfast or drive to help optimise the campaign and deliver maximum impact.”

Briscoe Group GM of Marketing and Strategy Fiona Stewart says, “With our audience evolving their media habits, it is important to continually trial new ways to communicate with them. InSync was a great vehicle to gain maximum exposure over a traditionally busy time ensuring strong visibility for Briscoes.”

Stanley Street Group Media Director Kim Leybourne says, “It’s exciting to partner with MediaWorks on this innovative use of their suite of products. As the retail category remains cluttered, this clever point of difference delivered a strong share of voice for our Black Friday messaging.”

About Author

One of the talented StopPress Team of Content Producers made this post happen.

Comments are closed.