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TikTok launches new tool for AUNZ advertisers
TikTok‘s Brand Consideration tool, which lets brands identify and target potential shoppers engaging with their products or services, is now available for advertisers across Australia and New Zealand.
Brand Consideration relies on eight in-platform behaviours including commenting, in-app searches, content shares, follows and product interactions, all tracked within TikTok’s ecosystem.
According to TikTok Market Scope analysis, consideration-stage audiences are 28% more likely to prefer brands over competitors and contribute 46% of gross merchandising value, converting up to 14 times more effectively than awareness-stage audiences.
“Brand Consideration solves a longstanding challenge in digital marketing by helping clients’ spend go further and strategy go deeper,” says Amy Bradshaw, head of partnerships at Global Business Solutions for TikTok Australia and New Zealand.
“With marketers facing growing pressure to prove efficiency and scale performance while managing tighter budgets, coupled with consumer journeys becoming less linear, it identifies audiences who are actively evaluating products or services and lets brands act more precisely and confidently,” Bradshaw adds.
Brand Consideration integrates seamlessly with TikTok’s marketing ecosystem, including TikTok Market Scope for analytics, TikTok Symphony for GenAI-powered creative tools and TikTok One Creator Marketplace for creator partnerships.
By using it, brands can now grow their pool of high-intent audiences, monitor performance with real-time insights and use TikTok-native storytelling to maximise impact.
