McKenna flies away on a Zephyr

  • Advertising
  • July 12, 2011
  • Ben Fahy
McKenna flies away on a Zephyr

When we last spoke with indie agency Zephyr at the start of the year, they had just won three new pieces of business. Now the three sausage-loving partners—Robert Coulter, Warwick Delmonte and Quentin Pfiszter—may be cooking up a few more celebratory bangers after winning Lion's McKenna bourbon account in a pitch involving Special Group and BCG2.

The incumbent was DDB, but it wasn't involved in the pitch, seemingly because Lion saw McKenna as a challenger brand and wanted to align itself with more of a challenger agency.

Coulter says it came down to a shootout between themselves and Special Group, which already has Lion's suite of Diageo spirit brands, so it was nice to beat the darlings of the local ad scene to the punch. Still, given the recent success of Zephyr, they could almost be labelled the more mature darlings—or as Coulter says, "the George Clooneys"—of the ad world.

There's plenty of history between the three main Zephyr brains and Lion, with Coulter working at Saatchi's during Steinlager's 'they're drinking our beer here' days and the other two working with Lion while at Colenso. And with a massive stable of beers, wines and spirits, Coulter hopes getting their foot in the door with McKenna might lead to some more work.

"I'd like to think if we did well on something then they might give us a crack on something else," he says. "It's nice to pick up a good brand rather than more of the bread and butter and it's good stuff because you can see the results of your work so quickly. People drink with their eyes so brands can go from being non-fashionable to fashionable very quickly, unlike, say, toothpaste, which takes much longer to change."

This win adds to Frucor's Arano, Otago University, Turners Auctions, Cottonsofts, Nosh and the Contact Triathlon, as well as its recent wins Simply Squeezed, Lighting Plus and Skinfood. Ironically enough, however, it can't seem to get hold of a sausage client.

Youtube Video

McKenna's most recent campaign was highly visible, both to consumers and those in the biz, because it used APN's new billboard technology and incorporated some flashing lights into the creative.


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit