The New Zealand Marketing Association (MA) has announced a new online series for Kiwi marketers called Marketing Disrupted.
Marketing Disrupted allows marketers to learn directly from leading international experts and innovative thinkers while borders are closed. The keynote speakers from the US, UK and Australia will discuss innovation and disruption in marketing, data, advertising, technology, and business.
The first speaker is a world-renowned thought leader on strategic innovation, digital disruption and organisational transformation, and customer loyalty architectures – Dr Peter Wilton.
Wilton was named by Business Week as one of the top business educators in USA and heads up Strategy and Digital Disruption at UC Berkeley’s HAAS School of Business. He also consults 50 percent of the time to companies including Apple and Cisco as well as the biggest marketers across Europe, the Middle East, Asia and Latin America.
“If there is just one webinar to listen to, this is it as Peter will change your thinking of how you approach to strategy in your workplace. He certainly influenced much of my thinking for the last ten years,” says John Miles, CEO MA and avid follower of Wilton.
The second speaker in the series is Jatinder Singh, Chief Data Officer at DDB, New York. Jatinder spearheads data science innovation globally at DDB and is passionate about championing data as a tool for marketers to harness and infuse insights and push creativity further.
The next session is one most marketers will want their CFO’s and CEO’s to join them for, as it is on What happens to brands when they stop advertising. Dr Nicole Hartnett, Senior Marketing Scientist at the Ehrenberg-Bass Institute in Adelaide will be presenting the results of their paper on this topic and discuss how ‘milking the brand’ might be an effective solution for a business in the short term but it is a gamble with potentially high stakes.
Last on the lineup is a legend of advertising and successful author from the UK, Paul Feldwick. Feldwick was an international creative strategist for over 30 years and the turned his experience into lecturing and writing two successful books. His latest book, ‘Why does the Pedlar Sing’ looks at what creativity means in advertising and with today’s convoluted media channels does creativity still have the power to disrupt markets.
To listen to these great speakers, click here to register.
The series kicks off with the first episode on September 23.