Eleven PR NZ has been appointed as agency of record for international beauty brand Lush, following a competitive pitch.
Founded in 1995 in the UK, Lush has grown in popularity as a result of its ethical campaigning and invention of the bath bomb and opened its first New Zealand store in 2000.
There are now seven stores in New Zealand and Eleven PR will work to raise awareness of the brand, its products as well as its ethical and sustainable business practices.
Sonia Chiarelli, Lush Australia and New Zealand Marketing Communications Manager, says the team at Eleven PR really understood the brand.
“They shared our vision, recognised the opportunities and presented some fun and creative ideas for how we can bring Lush to life in the mind of the Kiwi consumer.”
This win follows additional growth for Eleven earlier this year with an increase in the number of PR led events and activations delivered for clients including creative executions for PlayStation NZ, Asahi’s Long White RTD brand and new client, Amazon’s Prime Video. Security as a service tech brand, Sailpoint was also won following a competitive pitch.
“Lush is an incredibly successful, ethical business with amazing values. They’re an awesome team and we’re looking forward to doing some great work together,” says Eleven PR NZ’s Managing Director, Angelina Farry.
“This win comes off the back of some exceptional work the Eleven PR team is doing in the experiential and activation space, that’s redefining what a PR agency can deliver.”