KPEX set to close

  • Advertising
  • August 20, 2019
  • StopPress Team
KPEX set to close

KPEX, the Kiwi Premium Ad Exchange consortium created in 2015 by Stuff, NZME, MediaWorks and TVNZ, is to close.

The four media groups, who are all equal shareholders in KPEX, have made this decision due to changing market demands and shareholder priorities.

Dave Hine, Chair of KPEX’s Board of Directors, said in the announcement: “KPEX has helped New Zealand publishers to maintain their digital ad revenues over the last four years, in a market increasingly dominated by Google and Facebook."

“However, the digital advertising market is a dynamically changing market that has evolved significantly since KPEX’s inception. Equally, KPEX shareholders’ circumstances and priorities have also evolved in different ways, which has made it difficult to achieve ongoing commitment from all shareholders to KPEX. Without that ongoing commitment, KPEX is unlikely to generate sufficient scale to compete effectively in the market or to remain commercially viable. It is due to these changes that the shareholders have agreed it is in their best interests to wind up the joint venture business”.

Hine acknowledges the support of KPEX customers and the efforts of its capable management team.

The business is now working through next steps with shareholders and staff.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Powershop personifies power in a romantic campaign

  • Advertising
  • September 16, 2019
  • StopPress Team
Powershop personifies power in a romantic campaign

In a new brand campaign, by EightyOne, Powershop is shining a light on the relationship consumers have with their electricity through a young woman and a big pink blob.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit