For the first time in the three-year history of the competition, Kiwi and Aussie entrants went head to head as they vied to be selected as one of Yahoo’s Digital Stars. And while our neighbours across the ditch dominated proceedings by taking seven of the nine available spots, employees from two Kiwi agencies placed among the winners.
Ikon’s communications planner Meei Chai and OMD Wellington’s senior digital planner Will Innes were both singled out at the competition, which recognise the best up-and-coming talent in the media agency arena.
“Yahoo Digital Stars is a fantastic opportunity for local talent to be judged alongside our trans-Tasman counterparts. The awards have emerged as an important recognition programme for young digital media planners and buyers and this year the number and quality of entries Yahoo received has been outstanding. The overall quality demonstrates what strong media talent we have in New Zealand and certainly made our job hard in determining the winners,” said Yahoo New Zealand’s general manager of sales Louis Niven.
In addition to winning a place on the coveted list of Digital Stars, Chai and Innes will also be rewarded with access to the Mumbrella360 conference in June, with the prize including a trip to Sydney, a networking dinner with senior Yahoo7 and Yahoo New Zealand staff and a photo shoot for professional headshots.
Full list of winners:
Isaac O’Leary from New South Wales, Australia, at PHD
Mark Ryan from New South Wales, Australia, at Maxus
Courtney Grant from New South Wales, Australia, at MediaCom
Cameron Law from Queensland, Australia, at Ikon Communications
Sarah Forte from Victoria, Austrailia, at Mindshare
Rory Simmance from Victoria, Australia, at Mitchells
Paula Greten from Western Australia at Carat
Meei Chai from New Zealand at Ikon
Will Innes from New Zealand at OMD Wellington