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Kiwi director wins big at Cannes Lions International Festival of Creativity

Kiwi director Sam Stuchbury has won a Silver Screen Young Director Award at the Cannes Lions International Festival of Creativity for directing the viral porn commercial “Keep it Real Online.”

Aiming to raise awareness about the effect pornography can have on children, the ad focuses on the easy access of porn and how viewing it can skew one’s perception of sex.

The Motion Sickness founder was also shortlisted under categories such as “Best Use of Humour”, which he won Silver Screen and “Charity Commerical.”

Stuchbury says winning a Young Director Award is an honour and shows that Kiwi humour and creativity can compete on a global stage.

“I’ve followed these awards for years and I’ve been a real fan of previous winners’ work. To be rubbing shoulders with some of the best young directors in the world is really humbling.

“To be honest, this award is also a culmination of hundreds of hours of work by the Motion Sickness team. It truly is a team effort to bring an idea like this to life.”

He adds that to make the commercial as successful as it has been, the team at Motion Sickness has to take risks in terms of out the box originality.

“With Keep It Real Online, we wanted to use kiwi humour to tackle a subject that can often make for awkward family conversations. We couldn’t have asked for a better client to let us really push the boat out creatively and do something that we knew might get some attention.”

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