Air New Zealand’s latest safety video ‘It’s Kiwi Safety’ is a mix of familiar faces, beats and local talent.
The video, by True and Exposure, is backed by the soundtrack ‘It’s Kiwi’ – a remake of the RUN-DMC song ‘It’s Tricky’ and ‘In the Neighbourhood’ by Sisters Underground.
It stars Kiwi actor Julian Dennison and local musicians Kings, Theia and Randa. Community groups across the country take part including the Rewa All-Stars dance crew from Auckland, surf lifesavers from Dunedin, curlers from Maniototo in Central Otago and the Mosgiel Brass Band.
Air New Zealand general manager global brand and content marketing Jodi Williams says it celebrates New Zealanders in a fun and energetic take on the airline’s famous safety videos.
“'It’s Kiwi Safety’ is all about celebrating great Kiwi talent and the diverse groups which make up New Zealand, as well as a number of fantastic locations. We know this video will make people proud to be New Zealanders – but will also showcase our unique Kiwi culture to the world.”
While the video is upbeat and filled with fun, comments on YouTube wondered if the safety message was lost in translation?
In March, Air New Zealand’s previous safety video – ‘The World’s Coolest Safety Video’ starring Hollywood actor and environmentalist, Adrian Grenier got slammed as insensitive for no recognition for the 1979 Mt Erebus disaster which killed 257 onboard Air New Zealand flight 901, and how it presented a possible misconception of Antarctica in that it is a viable place for tourists to visit, which is not recommended given the fragile environment.