Kiwi agencies have enjoyed a very fruitful period at Cannes, winning Lions across most categories and again reiterating the quality of work that emerges from our small island nation every year.
This run of success continued over the weekend, with Kiwi agencies picking up two of the coveted Titanium Lions, which are awarded only to stand out entries.
As explained on the Cannes website: “The Titanium Lions celebrate game-changers. Entries will need to break new ground in branded communications; that is, provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.”
This year, the event organisers received 254 entries, which were whittled down to the five winners.
“The [winners] drew on what was happening in the outside world and attached the brand to the conversation,” said Jury President, Sir John Hegarty, founder of BBH.
The two Kiwi Lions went to Y&R NZ’s McWhopper for Burger King and Colenso BBDO’s Brewtroleum for DB Export—a pair of campaigns that have already collected a huge pile of metal since the event kicked off.
The Grand Prix in the Titanium category went to #OptOutside for REI by Venables Bell & Partners, which also claimed the Cyber Grand Prix earlier in the week.
New Zealand’s performance in the Titanium category shows that far from being a small player that sometimes punches above its weight, the nation is, in fact, a standout performer that delivers work capable of inspiring creative across the world. And long may this continue.