JCDecaux New Zealand is launching a digital panel of Olympic proportions, offering advertisers access to the large volume of audiences travelling from Auckland’s CBD down Parnell Road and onto Broadway.
At over 170sqm, and appropriately named ‘The Olympic’, the state-of-the-art digital panel is located above the Olympic Pool and towers over the entry to Newmarket. The 15.2m x 11.3m, high-resolution digital wall-mounted site is designed to maximise audience impact and exposure among the desirable demographics travelling towards Newmarket.
Highly impactful due to its in-front, elevated positioning, exceptionally long viewing distance and high audience dwell times due to slow moving traffic, the iconic site is set to become one of the most sought after Out-of-Home touchpoints in JCDecaux’s market-leading digital portfolio.
JCDecaux New Zealand Country Head Mike Watkins says the site offers a distinct advertising opportunity.
“Our Olympic site commands attention from passers-by with its size and position. It offers advertisers all the benefits of digital, including high resolution screen technology, and the opportunity to run dynamic, tactical, location specific creative messaging.
“It is set to become a hotly-contested site for brands looking for attention-grabbing impact and visibility in a very desirable location.”
The digitisation of the site follows the recent launch of the iconic QBE Centre, Queen St touchpoint and continues JCDecaux New Zealand’s strategy of acquiring and digitising New Zealand’s most impactful Large Format sites.