It's in with the old as Boyce takes PS Vita to the resthome

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  • March 21, 2012
  • StopPress Team
It's in with the old as Boyce takes PS Vita to the resthome

The myth of the stereotypical gamer as a young, male, energy-drink swilling, junk food-eating light-avoider is (mostly) just that, a myth. An Interactive New Zealand 2010 report found the average video game player was 33, 44 percent were female and 85.5 percent of households had a device to play games on. And the advent of more accessible tech like Xbox 360 and Nintendo Wii has continued to bring new demographics into the fray. So, in addition to the global launch campaign for Sony's new handheld PlayStation device Vita, the local Sony Computer Entertainment office and Satellite Media have released five YouTube webisodes featuring Ben "some dude from TV" Boyce and a few guest stars showing off the new gadget to a bunch of old folks in a resthome. 

Youtube Video

Youtube Video

Youtube Video

Youtube Video

Youtube Video

While picking on the tech-phobia of the elderly isn't a particularly original comedy theme and the humour is fairly hit and miss, it's still fairly out there for Sony and there are a few good gags to be found (like the "look out for that christmas tree" comment as Boyce and Che Fu fly around Auckland testing out the augmented reality features).

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Whittaker's divides the court of public opinion – but all for a good cause

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  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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