The Warehouse and Warehouse Stationery have come together to help Kiwis start 2022 off right – whether they’re heading back to school, the office or anywhere in between.
Their latest campaign, by DDB Aotearoa, follows a family preparing to get back into a new year of schooling, work and higher education. While a young girl tries on her school uniform and labels her notebooks, her Nana is also getting ready for a new year of study – both experiencing that familiar mixture of nerves and excitement for the adventure ahead.
DDB Aotearoa Creative Director Ben Pegler says the campaign is a heart-warming look at a Kiwi family at different stages of their lives, prepared to get stuck into a new year and equipped with all they need to get off to a good start.
“‘Back to school’ has become a bit of a colloquialism for starting the year fresh, and that’s what this campaign aims to convey – whether you’re young or old, heading back to school or back to work, we can all relate to the feeling of excitement and positivity about new beginnings, adventures, and possibilities to come in the year ahead,” says Pegler.
Jonathan Waecker, Chief Customer and Sales Officer at The Warehouse Group says Back to School is a key event for both The Warehouse and Warehouse Stationery, and this campaign shows how both retailers have come together to save Kiwis time, money, and stress.
“We all want to start the new year well and a big part of that is getting organised and making sure you’re prepped and ready to go.
“Our campaign highlights how The Warehouse and Warehouse Stationery are here to help make the return to work, school, or post-holiday life as seamless as possible by providing Kiwis all they need to start smart,” says Waecker.
The Warehouse and Warehouse Stationery campaign launched on 5 January with multiple film assets. It is integrated in stores and across TV, digital, social, cinema, OOH, print, and radio.
Credits
Client: The Warehouse Group
Chief Customer and Sales Officer: Jonathan Waecker
Chapter Lead Creative: Troy Rawhiti-Connell
Chapter Lead Marketing: Rachel Hitchcock
Chapter Member Creative: Gemma Simpson
Chapter Member Marketing: Vanessa Hitchcock
Creative Producer: Caroline Santos-O’Connell
Agency credits: DDB Aotearoa
Chief Creative Officer: Gary Steele
Creative Director: Ben Pegler
Art Director: Stan Lee
Copywriter: Aiken Hutcheson
Lead Business Partner: Kate Lines
Senior Business Director: Zofia Wereszczynska
Senior Business Manager: Fran Schnackenberg
Business Coordinator: Phebe Murison
Executive Planning Director: Lucinda Sherborne
Executive Producer: Judy Thompson
Lead integrated producer: Tom Colbeck
Production Company: The Sweet Shop
Executive Producer: Ben Dailey
Producer: Tony Whyman
Director: Dylan Pharazyn
DOP: Matt Henley
Post Production Company: The Sweet Shop
Post production online: The Sweet Shop
Editor: Dan Kircher
Soundtrack/composer/Music: Peter van der Fluit @ Liquid Studios
