One particular magazine cover has been generating plenty of discussion and plenty of entertaining responses (Homer Kimpson takes the win) in recent days. Not surprisingly, Kim Kardashian's effort for Paper caught the eye of Coverjunkie, a website that celebrates "creative covers and their ace designers". And a few local efforts from Next, Metro, North & South and Threaded, have also been featured recently.
Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.