Hypermedia has announced the new acquisition of a new range of panels which will help the company extend its national media portfolio.
The shopper proximity panels are a pre-existing network of 111 panels located in 25 locations, primary near top shopping retailers.
The acquisition of the panels will help the company target shoppers while their mindsets are already tuned towards consumption, the name Prime Retail Network due to its proximity to retail locations.
The panels are double-sided, delivering a total of 221 saleable facings reaching 1.4 million shoppers every seven days.
Hypermedia’s general manager of Media, Adam McGregor, says given Hypermedia’s focus on creating advertising opportunities in close proximity to shoppers, in locations where they make their purchase decisions, the network is a great fit for the business and its client base.
“Our Prime Retail Network is a highly visible medium, well-positioned to reach millions of Kiwi shoppers in a simple and cost-effective way.
“The channel complements our wider media portfolio perfectly and gives us the opportunity to speak to more people in more places more often, influencing shoppers and generating positive returns for advertisers.”
Hypermedia took control of the network on March 1 2020.