Healtheries latest campaign shows how its products can help Kiwis strive and thrive.
The campaign, via Rainger & Rolfe, features three 30-second spots called ‘Morning’, ‘Evening’ and ‘Magnesium’.
In each the Bradley family tackle everyday challenges of modern life; from surviving with no wifi-fi to getting the family out of the door on time to work and school and getting some sleep when your partner snores.
Healtheries general manager sales and marketing John Stanton says health isn’t just about nutrition or exercise, it’s also about emotional, mental and social wellbeing.
“Life’s moving at a hectic pace, and we’re putting ourselves under more pressure than ever before. So, we need all the support we can get to survive and thrive, and that’s where Healtheries comes in. We were looking for a creative platform to deliver this message, and reinforce our role to New Zealanders, in a relatable, down-to-earth way.”
Rainger & Rolfe creative director Chris Long says the team felt a "contemporary family was a great way to reflect not just Healtheries values, but also all the ways they can help everybody every day – after all, the Healtheries range is one big family too.”
Healtheries head of New Zealand marketing Julia van de Coolwijk adds ultimately this is a campaign that creates a more holistic view about what health means to Kiwis.
"We needed to show our products, but more importantly, we wanted to acknowledge the struggles we all face, and how important your friends and family can be in terms of getting the most out of life."
"When it comes to wellness, those familial bonds, that team that’s got your back, are just so important. And we’d like to think that Healtheries are a part of every Kiwis support network too.”
General manager sales and marketing NZ: John Stanton
Head of NZ marketing: Julia van de Coolwijk
Senior brand manager: Stacey Mearns
Marketing manager: Rachel McKendry
Contracting Brand Manager: Rachael Wee
Marketing executive: Gemma Fitzpatrick
Agency: Rainger & Rolfe
Creative Director: Chris Long
Planner: Teresa Harris
Account director: Simon McKechnie
Agency producer: Peter Mayo
Production company: Film Construction
Director: Perry Bradley
Producer: Jozsef Fityus
Executive Producer: Belinda Bradley
DOP: Renaud Maire
Music, sound design and mix: Peter Hobbs at Harmonic and David Liversidge at Radiate