Good wins cover of the year at the Maggies

  • Advertising
  • November 9, 2011
  • Cath Winks
Good wins cover of the year at the Maggies

Good Magazine's December/January 2011 issue has beaten off fierce competition to be hailed as winner of The Maggies: Magazine Cover of the Year 2011. The cover features an image of a handmade pohutukawa wreath evoking the Kiwi Christmas spirit, and beat titles across all five categories, to be crowned overall Magazine Cover of the Year, as well as winning the Lifestyle category.

Category winners:

  • Best Magazine Cover of the Year & Lifestyle Winner – Good (Dec/Jan 2011)

  • Business & Trade Winner – Landscape Architecture NZ (November 2010) Food & Wine Winner – Healthy Food Guide (December 2010)

  • Specialist Winner – NZ Geographic (May/June 2011) Sports Winner – CURL Magazine (June 2011)

“For this cover we brought together a beautiful woman, a classic weatherboard house and a stunning Pohutukawa wreath to best capture the essence of Kiwi summer Christmas celebrations. We’re thrilled with The Maggies win – the fourth award for this particular issue of Good, including Best Magazine Design, Canon Media Awards 2011 as well as Best Relaunch and Best Cover Design (Special Interest category), Magazine Awards 2011,” says Good Magazine’s editor Sarah Heeringa.

“The winning cover combined the talents of Good’s Art Director, Sally Fullam, our stylist and model, Sarah James, and the photographer Toaki Okano,” says Heeringa.

Initiated by online subscription company, iSUBSCRiBE, the covers entered in The Maggies were shortlisted by a panel of industry heavyweights, chaired by executive director of the Magazine Publishers Association in New Zealand, John McClintock. This shortlist was then put to a public vote via, where over 20,000 votes were cast during a six week period.

“Good Magazine’s cover has been beautifully executed, combining a festive summer image with a strong, clear cover line. The message is clear, there is no clutter, this is a great execution of a cover,” says McClintock.

Publishers were encouraged to donate to children’s charity, Cure Kids, plus everyone who voted received a $5 iSUBSCRiBE gift voucher, with $1 from magazine subscriptions purchased with this voucher going to charity. Over $3,000 has been raised so far, with this figure set to rise.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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