Go Media and the Greater Wellington Regional Council (GWRC) have joined forces to install overhead interior panels on Wellington trains which will enable advertisers to reach travelers on their journeys to and from work.
Wellington reigns top when it comes to public transport users, with more than 1.2 million rail trips recorded across the city’s train network. 78 percent of train goers use the transport for work, 6 percent are tertiary students and 3 percent are going to school. 25-54 year olds make up 70 percent of travellers.
Go Media’s six 1.9 metre long panels, printed on recyclable materials, will be displayed on every train that runs through Paraparaumu, Johnsonville, Upper Hutt and Melling. Along with audience reach, the panels deliver an extremely high dwell time of 60 minutes, meaning advertisers have plenty of time to engage with their targets.
“We’re pleased to announce the expansion to our Wellington commuter offering with this unmissable ad-format and provide advertisers an easy to buy media solution that are ideal for direct response and awareness marketing messages,” says Simon Teagle, general manager of Go Media.