Get the latest direct to your inbox twice a week. Sign up today.

Gillette makes sports sounds a symphony – we just hope the athletes used their deodorant afterwards

We wonder if someone who hangs out in gyms too much dreamed up this video for Gillette that puts training moves to music.

In any case the experiment for the company’s Clear Gel deodorant created a catchy number. Directed by Academy Award winner Michel Gondry and LCD Soundsystem’s Phil Mossman, it uses the noises generated when NFL players and other top atheletes lift weights, punch bags, run on the treadmill and jump rope, to create a symphony of sporty sound.

About Author

The StopPress favicon is a yellow letter S on a black background

This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].

Comments are closed.