Game changers put on game face as TVNZ-NZ Marketing Awards open for annual business

The New Zealand marketing industry has long been adept at celebrating marketing greats who have made a difference and pushed the envelope that little bit further. It’s no different in 2011. Today, NZ Marketing magazine in partnership with the Marketing Association (MA) has opened the call for entries for the 2011 edition of the TVNZ-NZ Marketing Awards.

Now in their twentieth year, and following on from a record number of entries last year, the awards continue to recognise excellence in the business of marketing and call on all marketers and business professionals to put their marketing thought leadership and business success on the centre-stage. This year’s theme profiles marketing game changers over the past 20 years, tempting entrants to add their names to the hall of fame and go down in marketing history.

TVNZ once again heads an impressive portfolio of sponsors, including new additions Pacific Micromarketing (Marketer of the Year) and BrandWorld (Fast Moving Consumer Goods Marketing).

Also new for 2011, the TVNZ-NZ Marketing Awards has introduced a category award open solely to government departments and state-owned enterprises. The Public Sector Marketing Award recognises the initiatives of marketers whose activities involve community services or any other activity where profit is not necessarily used as a measure of success.

After a number of world-class entries in 2010, the Export Marketing Award is back for its second year. With the added expertise of award sponsor, New Zealand Trade & Enterprise, the requirements for this year’s export category have been refined to further highlight its international marketing focus.

Due to their immense popularity, the Judges’ Choice Awards (Innovation in Marketing, Most Authentic Brand, Sustainability, and Transformational Marketing) are now open to all category award entrants, as opposed to exclusively to finalists.

And a change that is significant to all consumer marketing entrants involves the merging of the Consumer Durables and Consumer Services categories to create a holistic and aptly named category, the Consumer Marketing Award.

“The addition of the Public Sector Marketing Award, merging of consumer categories, opening up entries to the Judges’ Choice Awards, plus NZTE’s invaluable input to support the development of the export category, is testament to the Awards’ continued growth and evolution to remain representative of the changing face of marketing across all business sectors” says Sue McCarty, chief executive at the Marketing Association.

Equally enthused, Vincent Heeringa, the publisher of NZ Marketing, says he “can’t wait for the entries to start pouring in, to see who this year’s winners will be – the marketers who we’ll all look back on in another 20 years and remark ‘no wonder they are where they are, they were game changers’”.

Entry forms, and a full list of categories and descriptions of game changers in the past is available at the snazzy awards website www.nzmarketingawards.co.nz, created by the talented digi-boffins at &some.

Entries close Friday 20 May at 5pm. This year an extended ‘late entries’ deadline of Friday 27 May, 5pm has been introduced (at a nominal fee).


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