Business mixed with pleasure in inter-agency football and basketball comps

  • Marketing
  • April 4, 2014
  • StopPress Team
Business mixed with pleasure in inter-agency football and basketball comps

Football fever (and football-related advertising fever) is ramping up as Brazil gets ready to host the World Cup in June. And there was a bit of fancy footwork in New Zealand last week when a selection of Auckland agencies put down their iPhones and laced up for the inaugural CAANZ soccer tournament. 

"It was about time the Auckland agency scene got together for something not related to advertising and have a bit of fun," says Colenso BBDO's account manager Nick O'Donnell. "It was a chance for everyone to let loose, play some football, and drink some beer. The day itself was a scorching end of summer's Friday, it started at midday and ran through to 6pm and was held at the fantastic new tiger turf fields of Western Springs AFC on Meola Road." 

Draft vs Spark PHD

Colenso BBDO, FCB, DDB, Ogilvy, .99, OMD, SparkPHD and Starcom competed in the two pool structure. The final was a thrilling match of media muscle between OMD and Spark PHD, the top qualifying teams from each pool. And, in an emphatic win, OMD triumphed 4-0. 

Andrew Reinholds, OMD's managing partner, has stated he's out of contract and is available for transfer discussions. 

Elsewhere in non-serious, trade-related, skiving-off-actual-work news, The Radio Network's 3rd Annual 3 on 3 agency basketball tournament took place recently, with OMD, DDB, 3R Media, Admission, Barnes, Catmur & Friends, DraftFCB, Ikon, ZenithOptimedia and Flava's Full Phat Breakfast team taking to the court.  

  • Check out the ZM Photo Booth action here

The Zenith PG Lions took out the title, beating TRN's Flava ​Full Phat Breakfast team by two points in the curtain raiser before a Breakers game. In the earlier round, The Breakers, who acted as referees, decided to award the Vanilla Briefs (Admission) the 'Team Choice' award for most gusto. 

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The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

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