Flick Electric’s social initative campaign asks Kiwis to give a Flick

  • Advertising
  • November 24, 2017
  • StopPress Team
Flick Electric’s social initative campaign asks Kiwis to give a Flick

Flick Electric has launched a social initiative campaign that tackles energy poverty by giving away more than 5,000 energy-efficient LED light bulbs to homes in need - and is using social media to get Kiwis involved and raise awareness.

According to an Otago University study, energy poverty is a reality for at least a fifth of Kiwis, with 20 percent reporting they have gone without heating or power because they are unable to afford it.

As part of the campaign, short videos of well-known New Zealanders who have an interest, or expertise, in this space such as Dr Lance O’Sullivan, Malcolm Rands, and Matilda Rice are being used to share the message.

Among them is Jordan Watson, aka 'How to Dad', who has featured in other brands’ campaigns this year, such as Bayer New Zealand and Air New Zealand.  

In this campaign Watson brings his usual humour, honesty and relatability to explain the facts of energy poverty and how to get involved with the campaign.

Utilising the power of social media, the company is asking people to spread the message on Facebook by sharing its video/animated content and for every share, it will donate an energy efficient lightbulb to a needy family.

Flick is working with a range of community agencies to distribute the bulbs – including the Auckland City Mission and Well Homes healthy housing initiative in Wellington, Wellington Women’s House and Dunedin Curtain Bank, and are currently locking in a distribution partner for Christchurch.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit