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Fix & Fogg expands to the UK
Kiwi nut butter company Fix & Fogg has announced plans to expand its presence in the UK this year, following a successful debut at Whole Foods Market in late 2025.
The brand will launch a dedicated UK website in spring 2026, enabling nationwide delivery of its nut butters.
Fix & Fogg’s UK launch range currently includes three flavours: Smooth Peanut Butter, Super Crunchy Peanut Butter and Everything Butter.
There are plans to add Pistachio Butter and Smoke & Fire Peanut Butter to the line-up.
Fix & Fogg fans are everywhere
Additional UK retail partnerships are also set to be announced later in the year, as the brand continues to scale its presence beyond its initial Whole Foods Market exclusivity.
“Launching in the UK was a huge milestone for us, but it’s really just the beginning,” says co-founder Roman Jewell. “In 2026, our focus is on making Fix & Fogg accessible nationwide, introducing bold new flavours, and building a genuine community of Fix & Fogg fans in the UK – from home cooks to chefs and food lovers who care about flavour and provenance.”
With more than 80,000 New Zealanders living in the UK, Fix & Fogg’s growing presence offers a taste of home for the Antipodean community, while also appealing to British consumers.
While Fix & Fogg started small – a tiny window serving nut butter toast in Wellington – it has grown both nationally and internationally, with fans in Aotearoa, Australia and the US.
It even has fans in space: the nut butter has fuelled Nasa astronauts on orbital missions.
