WeThinkMedia has announced that it will continue to be the exclusive advertising representative in Australia for Discovery NZ and MediaWorks Radio.
This follows Discovery, Inc. completing its acquisition of MediaWorks TV Ltd, with MediaWorks retaining its market leading radio and out-of-home assets.
Glen Kyne, General Manager New Zealand and Australia, Discovery NZ, says: “WeThinkMedia has been a strong advocate for our television assets over the past three years, helping us build a significant presence in the Australian media marketplace. We look forward to building on that foundation as we realise the full value of our portfolio of brands in New Zealand and connect advertisers with highly engaged audiences across our premium news and entertainment offering.”
WeThinkMedia’s Australian remit continues with Discovery NZ’s channels Three and Bravo; streaming service ThreeNow; news and current affairs service Newshub; as well as channels Three+1, Bravo+1, The Edge TV, The Breeze TV, and the Bravo channel joint-venture with NBCUniversal.
Michael Anderson, Chief Executive, MediaWorks, says: “WeThinkMedia understands our radio business and champions the great advertising opportunities that our nine unique radio formats offer. With more stations than any other New Zealand network, we look forward to continuing our longstanding and successful relationship to deliver successful results to advertisers across a wide range of audiences, music genres and tastes.”
WeThinkMedia also retains exclusive Australian advertising representation of MediaWorks Radio, with nationwide brands including The Breeze, The Edge, The Rock FM and more.
Peter Wiltshire, Executive Director, WeThinkMedia, adds: “MediaWorks New Zealand has been with WeThinkMedia from the start as our foundation client. It’s a resounding endorsement of our relationship that we both retain their radio business and continue to represent the New Zealand television assets as part of the Discovery NZ family.”