DDB Group and New World partner for a tasty Christmas campaign

New World has collaborated with DDB Group Aotearoa to unveil New World Christmas 2023, a platform that celebrates the diverse culinary traditions that add a distinctive touch to every family’s Christmas celebration.

Sarah Austin, Marketing Manager New World (Retail) says: “We all know the human truth that Christmas isn’t Christmas without that one favourite dish, and New World has everything needed to make that a reality for Kiwis. 

“Some foods simply taste like Christmas; if you took away that stand-out dish that ‘Aunty Jane’ always makes, your family’s festivities just wouldn’t be the same.”

The campaign also marks the first in New World’s partnership with DDB Group Aotearoa where the agency has produced a completely integrated shoot, which included social footage shot on the same day as the campaign, alongside ambassador content.

Courtney Dow, Creative Director at DDB Group Aotearoa says: “We wanted to create an authentic and heartfelt campaign that showcased the food traditions that families have carried through different generations.

“It shows the version of Christmas that we are all familiar with, while also integrating those unique traditions personal to us that we come to know and love.”

Consumers can expect to see more of the New World Christmas 2023 campaign across cinema, TV, online video on demand, outdoor, digital/web, and social media.


Client credits:

Foodstuffs Group General Manager – Marketing & CX: Dominic Quin

New World Head of Marketing & CX: Giselle Bleakley

Marketing Manager New World (Retail & Shopper Media): Sarah Austin

Project Marketing Specialist New World: Katie Mooyman

Agency credits: DDB Group Aotearoa

Production Company: Collider

Director: Dylan Duclos

Managing Director & Executive Producer: Rachael Ford-Davies

Executive Producer: Sarah Cook

DOP: Marty Williams

Offline Editor: Ben Chesters

Colourist: Matt Fezz

Online Editor: Leon Woods

Audio – Liquid Studios

Sound Engineer – Andy Morton

Music Track Rearrangement – Peter van der Fluit

Song – Doin’ My Thing by Desert Belle

Media Agency: PHD New Zealand

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