DDB and Sky bare it all in new campaign

Not your average streaker. Sky and DDB have joined forces for a cheeky campaign for Sky’s ‘Life needs more sports’ platform.

Mimicking the iconic streaking we often see at sporting events, DDB and Sky’s talent, an adorably happy toddler, escapes his dad and sprints down the beach, bearing all.

Smile wide as can be, our protagonist is apparently quicker than your average adult, zipping in and out of a cricket game and the grasps of security with ease not normal to a three-year-old.

Directed by Fred Bobbsey (aka The Bobbsey Twins from Homicide) through Finch, the film is accompanied by the cult Sixties classic ‘Let It All Hang Out’ by The Hombres with commentary from the ‘voice of sport’, Ian Smith.

Chris Willingham, DDB New Zealand Managing Director, says the agency saw an opportunity to take some great sporting flare and add it to to the kiwi summer tropes that New Zealand takes pride in:

“It’s a beautifully simple idea that captures the joy of sport and the carefree spirit of a Kiwi summer combined. Ian Smith’s commentary, a consistent piece in all the Life Needs More Sport films, tops it off very nicely” says Chris.

Steve Bayliss, Sky’s Chief Marketing Officer, is excited by how the new campaign will be received by Kiwis as the Summer of sport gets underway:

“If anyone is tempted to have a crack at bringing our latest campaign to life at the beach – we’d strongly recommend a little self-reflection.  As a general rule, the older we get, the more it shouldn’t be seen and can’t be unseen.  Nor is it easily forgotten thanks to cell phone cameras and social media.  Otherwise, let it all hang out and enjoy a wild summer of sport with Sky.”

Client credits: SKY TV

Steve Bayliss – Chief Marketing Officer

Helen Fitzsimons – Head of Sport and Brand Marketing

Conor Beggs – Sport Marketing Manager

Agency credits: DDB New Zealand

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Gary Steele

Creative Director: James Conor and Christie Cooper

Senior Art Director: Paul Kim

Senior Copywriter: Graeme Clarke

Managing Director: Chris Willingham

Senior Business Director: Aaron Hodgson

Senior Planner: Tom Sykes

Head of TV: Judy Thompson

Senior Agency Producer: Claire Colohan

Production Company: Finch

Executive Producer: Corey Esse

Executive Producer: Loren Bradley

Producer: Rebekah ‘Bex’ Kelly

Casting: Catch Casting

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