Not your average streaker. Sky and DDB have joined forces for a cheeky campaign for Sky’s ‘Life needs more sports’ platform.
Mimicking the iconic streaking we often see at sporting events, DDB and Sky’s talent, an adorably happy toddler, escapes his dad and sprints down the beach, bearing all.
Smile wide as can be, our protagonist is apparently quicker than your average adult, zipping in and out of a cricket game and the grasps of security with ease not normal to a three-year-old.
Directed by Fred Bobbsey (aka The Bobbsey Twins from Homicide) through Finch, the film is accompanied by the cult Sixties classic ‘Let It All Hang Out’ by The Hombres with commentary from the ‘voice of sport’, Ian Smith.
Chris Willingham, DDB New Zealand Managing Director, says the agency saw an opportunity to take some great sporting flare and add it to to the kiwi summer tropes that New Zealand takes pride in:
“It’s a beautifully simple idea that captures the joy of sport and the carefree spirit of a Kiwi summer combined. Ian Smith’s commentary, a consistent piece in all the Life Needs More Sport films, tops it off very nicely” says Chris.
Steve Bayliss, Sky’s Chief Marketing Officer, is excited by how the new campaign will be received by Kiwis as the Summer of sport gets underway:
“If anyone is tempted to have a crack at bringing our latest campaign to life at the beach – we’d strongly recommend a little self-reflection. As a general rule, the older we get, the more it shouldn’t be seen and can’t be unseen. Nor is it easily forgotten thanks to cell phone cameras and social media. Otherwise, let it all hang out and enjoy a wild summer of sport with Sky.”
Client credits: SKY TV
Steve Bayliss – Chief Marketing Officer
Helen Fitzsimons – Head of Sport and Brand Marketing
Conor Beggs – Sport Marketing Manager
Agency credits: DDB New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Director: James Conor and Christie Cooper
Senior Art Director: Paul Kim
Senior Copywriter: Graeme Clarke
Managing Director: Chris Willingham
Senior Business Director: Aaron Hodgson
Senior Planner: Tom Sykes
Head of TV: Judy Thompson
Senior Agency Producer: Claire Colohan
Production Company: Finch
Executive Producer: Corey Esse
Executive Producer: Loren Bradley
Producer: Rebekah ‘Bex’ Kelly
Casting: Catch Casting