Crave agency is known for its creative partnerships and experimental campaigns, now the agency has been chosen to represent two other creative brands, Finery Cocktails and The Shaky Isles Coffee Company.
Crave has a range of notable clients, and managing director Daniel Hopkirk says these two new additions will fit nicely into their family.
“Both of these businesses are looking to shake up their respective categories, which for us as an agency is really exciting because it gives us the freedom to create daring work. Finery’s campaign, which launches first, has a strong focus on changing the perception of RTDs for an older audience, which is a fantastic challenge in a category that is synonymous with products that tend to target an 18 – 25-year-old audience. The campaigns we have created for Finery Cocktails and The Shaky Isles Coffee Company are both bold and exciting, and testament to the vision of our client partners.”
The RTD market is a heavily saturated one, giving Crave a big job ahead for getting Finery Cocktails into the minds of consumers. Yet the team have already started to promote these new luxe RTD’s, and have produced a social-first campaign ‘For those who like the finer things in life’.
Jane Allan, managing director at Fine People, makers of Finery Cocktails, says despite the job ahead, they have been impressed with how Crave has hit the ground running.
“Crave took our creative brief and really raised the bar with their bold response. The RTD market is a cluttered space, and as a premium, clean, alternative our audience is older and more premium, so we needed to stand out. We absolutely love the content that has been produced so far and can’t wait to share it with our current followers as well as take it to a much wider market.”
The second win comes from the Kiwi coffee company, Shaky Isles which is gearing up for a larger footprint at home as well as considering international markets. Owner of the group, Sam Ansley, says the choice of Crave was an easy one.
“The agency offers a heady mix of clever strategy mixed with fresh creative, and that’s exactly what we needed as we enter the next phase of growth with The Shaky Isles Coffee Company. Crave make what they do look easy, and they are great fun to work with.”