Supermarket chain Countdown has secured the first of the Adshel Live Panoramas across key Auckland and Wellington locations.
Created by combining Adshel’s static panorama format with the smart digital capability and technology of Adshel Live, Adshel Live Panoramas are a new format that allows advertisers to wrap an entire bus shelter.
The panoramas contain a digital screen and use all six creative rotations on that screen exclusively, making for a brand landscape akin to a 6x3 billboard at street level.
Countdown have utilised Adshel Live Panoramas on Auckland’s Ponsonby Road and Queen Street, and Wellington’s Oriental Parade. Its Adshel Live Panorama campaign conveys the supermarket's “Price Lockdown”, showcasing the range of everyday grocery items locked down at affordable prices for Kiwis.
Group media director at Ogilvy Mine, Kim Leybourne, says it's a great opportunity for Countdown to evolve its offering with Adshel.
"When Adshel launched Adshel Live Panoramas, it was an easy decision to take these up for Countdown and support Lockdown’s relaunch via impactful placements in key locations."
Adshel’s sales and marketing director Ben Gibb says the development of the format is "part of Adshel's continued commitment to drive creativity and innovation within the out-of-home sector."
“With the rise of experiential marketing, advertisers have been looking for engaging ways to reach consumers. Adshel’s activation arm is the perfect platform to develop and execute innovative campaign solutions to ensure maximum impact and the ability to engage audiences with interactive brand experiences at street level.”
All Adshel Live Panorama sites feature 75-inch, ultra-high definition screens capable of 4K content which adapt to the ambient light conditions, ensuring quality display.