Countdown is first to embrace Adshel Live Panoramas

  • Advertising
  • October 31, 2018
  • StopPress Team
Countdown is first to embrace Adshel Live Panoramas

Supermarket chain Countdown has secured the first of the Adshel Live Panoramas across key Auckland and Wellington locations. 

Created by combining Adshel’s static panorama format with the smart digital capability and technology of Adshel Live, Adshel Live Panoramas are a new format that allows advertisers to wrap an entire bus shelter.

The panoramas contain a digital screen and use all six creative rotations on that screen exclusively, making for a brand landscape akin to a 6x3 billboard at street level. 

Countdown have utilised Adshel Live Panoramas on Auckland’s Ponsonby Road and Queen Street, and Wellington’s Oriental Parade. Its Adshel Live Panorama campaign conveys the supermarket's “Price Lockdown”, showcasing the range of everyday grocery items locked down at affordable prices for Kiwis.

Group media director at Ogilvy Mine, Kim Leybourne, says it's a great opportunity for Countdown to evolve its offering with Adshel.

"When Adshel launched Adshel Live Panoramas, it was an easy decision to take these up for Countdown and support Lockdown’s relaunch via impactful placements in key locations."

Adshel’s sales and marketing director Ben Gibb says the development of the format is "part of Adshel's continued commitment to drive creativity and innovation within the out-of-home sector."

“With the rise of experiential marketing, advertisers have been looking for engaging ways to reach consumers. Adshel’s activation arm is the perfect platform to develop and execute innovative campaign solutions to ensure maximum impact and the ability to engage audiences with interactive brand experiences at street level.”

All Adshel Live Panorama sites feature 75-inch, ultra-high definition screens capable of 4K content which adapt to the ambient light conditions, ensuring quality display.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit