Colenso BBDO has picked up four finalist nods for the Asian Marketing Effectiveness Awards, the most of any agency in Australasia and more than any other agency in the BBDO network. And it's the only Kiwi agency to make the cut.
V Rocket Pack for Frucor Beverages is a finalist in three categories (‘Best ideas’, ‘Best insights/strategic thinking’ and ‘Most effective use of branded content’) while Primo Extremo for Fonterra Brands is a finalist in the ‘Most effective use of product design and packaging’ category.
Nick Garrett, Colenso's new freshly squeezed managing director, says recognition for these campaigns validates the agency’s belief that great creative work delivers great business results.
“We are lucky to have clients like Frucor and Fonterra Brands who understand that the most creative work is also the most effective. In the current climate being able to deliver business-transforming ideas has never been more important, and these clients continue to back big ideas as they know these are the ones that are going to get cut through and deliver the results they are looking for.”
The Asian Marketing Effectiveness Awards, which will be held in Shanghai on 25 March, recognise marketing campaigns based on the impact they have on business performance. And the V Rocket Pack campaign, which is also up for four awards at this year’s Axis awards, preceded a significant sales and share increase for the V range.
Winning entries are those that articulate a single business issue, a very clear communications strategy to address that issue and specific and clear results that prove the case.
Colenso BBDO won the Grand Prix at last year’s Asian Marketing Effectiveness Awards for Yellow Treehouse and also currently holds the title of New Zealand’s most effective agency of the year, awarded at last year's New Zealand EFFIES.