Cinema admissions recorded their best ever results since pre-Covid lockdown restrictions, as 137,000 New Zealanders visited the cinema over the weekend 25-28 March 2021.
According to a statement by Val Morgan, 57 percent of that weekend’s audience were aged 18-39.
Momentum is expected to build consistently into the April school holidays as new first run titles hit cinemas, including The Courier, Nobody, Peter Rabbit 2, Tom & Jerry, and Mortal Kombat.
The March weekend results were fuelled by a growing blockbuster content slate, with Godzilla vs. Kong achieving 75,000 admits in only its first weekend at the box office.
The growth in admissions supports Val Morgan’s 2020 Great Escapers research, which proved that an overwhelming segment of the population are seeking experiences that offer them a sense of escapism and return to normal life.
“These early results have far exceeded our forecasts and signals that returning cinema audiences are craving the immersion and escape that only the cinema experience provides. We anticipate that national admissions will continue to gain momentum and exceed forecasts throughout 2021 with an 18-month content slate crammed into just nine months.
“Advertisers can be assured that Val Morgan Cinema is still the most powerful AV platform for brands to tell their story and truly connect with consumers. Now is the time to get back on board with the biggest, brightest, and best advertising platform in the world,” says Guy Burbidge, Managing Director at Val Morgan.
Blockbuster movie titles set to hit the big screen in the next few months include Free Guy, Cruella, A Quiet Place: Part II, Fast & Furious 9, Top Gun: Maverick and Black Widow.