Chorus has taken a playful look at the genius in Kiwis throughout the country, with a new brand campaign developed by Saatchi & Saatchi, 'There's Room for Everyone'.
The campaign celebrates the myriad of reasons, uses and users of New Zealand’s own Chorus fibre network.
A 60-second TVC rounds up the stories of six New Zealanders embracing their own niches, while each is featured in a collection of content films. Featured are social media 'genius' Dr Sasha Kljakovic, jelly 'genius' Jessica Mentis, coffee roasting 'genius' Chris Hilder, education 'genius' Brittany Teei, conservation 'genius' Fraser McConnell and apple sticker 'genius' Sarah Wixon.
Each are experts in their own niche markets, and while they might be surprising places to achieve excellence, they all have common ground in how distance, size and age no longer limit what people can do – because an idea can become reality with the help of the internet.
Aimed at re-introducing Chorus to New Zealanders, the campaign redefines the role of the company as integral to connectivity and bringing to life great ideas and opportunities, driven by the progress of New Zealanders themselves.
The multi-faceted campaign will roll out in cinema, TVC, digital, out-of-home, social and the collection of content films.
Saatchi & Saatchi New Zealand chief creative officer Toby Talbot says the campaign is about encouraging the nation to stretch their imaginations and opportunities, with Chorus right behind them.
“We are a nation of inventors, thinkers, tinkerers, and this campaign is about celebrating and discovering the genius within all of us,” said Mr Talbot.
“There’s a misconception that Chorus are just the people who dig up your streets, but the truth really is that Chorus is here to help put opportunity within reach for all, not just the heavy users and lovers of technology.”
Saatchi & Saatchi launched the ‘Ask for Better’ campaign for Chorus in 2017, ‘Stream Big’ in 2018.
Saatchi & Saatchi picked up the Chorus account two years ago in March 2017.
Ed Hyde — Chief customer officer
Karren Harker – Head of marketing
Kate Murchison — Senior marketing manager — consumer
Emma Kanai – Campaign manager
Eve Hadlee — Campaign manager — direct and digital
Jon Dow — Digital channels consultant
Production Company - Finch
Corey Esse – Managing director
Wade Shotter — Director
Jimena Murray – Producer
Ginny Loane – DOP
Sarah Cooper – Production designer
Creative agency - Saatchi & Saatchi New Zealand
Paul Wilson – Managing director
Toby Talbot – Chief creative officer
Kristal Knight — Creative director
Jordan Sky – Creative director
David McIndoe — Head of strategy
Amanda Chambers – Head of production and content
Jane Mill – Senior TVP producer
Alina Godfrey — Group business director
Becky Kusel — Business director
Rob Flynn – Head of design
Dennis Grbin – Senior designer
Jess Reihana – Art director
Antony Wilson – Copywriter
Nick Browne – Retoucher
Celine Giovanni - Digital producer
Rachel Twist — Senior digital designer