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Changing an industry to help save the planet

Phoenix Metal Recycling has launched a marketing campaign with the help of The Business Marketing Group (TBMG) to reinvigorate conversation around metal recycling.

New Zealand is quickly running out of landfill. Thousands of tons of good recyclable items are sent there every day. As the world grapples with a climate emergency, social upheaval and uncertain futures – there can’t be many more relevant industries than recycling.

However, the metal recycling industry hasn’t changed the way it presents itself since the 1970’s.

Phoenix Metal Recycling wants to change this. The company is concerned about the state of the environment and has defied an industry that has remained silent on the issue of climate change, daring to stand up and fight for the planet.

Actions speak louder than words, tweets or Likes. As experienced metal recycler’s in NZ’s market, Phoenix Metal Recycling are doing their bit; taking on complex demolition projects, recycling in most cases more than 90 percent of the material removed from site.

With the help of TBMG, in a new campaign they are transforming from just another metal recycling operator to an environmentally conscious brand with a powerful message demonstrating their meaningful impact on society and inviting every New Zealander to join in.

The campaign runs across OOH and social media from June. It marks the start of a wider ongoing marketing drive to help every New Zealander get involved in the recycling movement.

“We are committed to helping every Kiwi be a part of a more sustainable New Zealand.  As we continue our growth journey, our marketing ambition is being realised with our partners at TBMG. It’s an exciting future in recycling with many innovations in the pipeline. Watch this space,” says Eldon Reeve, Managing Director at Phoenix Metal Recycling.

Ben Cochrane, Managing Director at TBMG adds: “It’s a fantastic opportunity to lead a conversation for a whole industry. It’s also liberating to be involved in the whole marketing mix from day one. That includes innovating around future services and new offerings to support the vision.”

About Author

David Nothling-Demmer is Editorial Director - Business Titles at ICG Media. Titles include: StopPress, NZ Marketing magazine, Idealog and The Register.

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