The 2010 Seminar Programme at the Cannes Advertising Festival has been announced and more clients than ever are set to take to the stage and dish out their 0.02c, including Yahoo!, Microsoft Advertising, Facebook, MasterCard, Kraft Foods, PricewaterhouseCoopers, Hewlett-Packard and Coca-Cola. So, get the company credit card out and pick those brains.
As well as a bevy of clients, the festival also presents a stellar line-up of speakers to learn from, challenge and meet, such as directors Ridley Scott (presented by Digitas), Wim Wenders and Spike Jonze (presented by Kraft Foods), top creative innovators David Droga, Jeff Goodby, Akira Kagami, Marcello Serpa, Mark Tutssel, Erik Vervroegen and Fernando Vega Olmos, as well as industry leaders Sir Martin Sorrell and Maurice Lévy.
Multiple award-winning director Ridley Scott will take the stage for a possibly violent debate about the blurring of lines between advertising and content; Spike Jonze will explore how marketers can engage audiences in refreshing new ways by expanding their definition of creativity; and Mark Zuckerberg, the 25-year-old Founder and chief executive of Facebook, 212th richest man (according to Forbes) and this year’s recipient of the Cannes Lions Media Person of the Year Award will discuss the astounding impact his company has made on consumers and advertisers worldwide.
And don’t forget about Fairfax Media’s Young Lions award.