There will be no Lions awarded to Kiwi agencies in the Innovation category at this year's Cannes Festival of Creativity, as it was revealed that all three entrants from New Zealand failed to make the shortlist.
Y&R NZ's cat collar and Citizen social media app were both snubbed, and Shine suffered a similar fate as the judges overlooked its Beck's Edison Bottle innovation.
The United States' nine nominations make it the most well-represented nation in the Innovation category, while the United Kingdom comes a distant second with three.
This is followed by Brazil, Belgium, Japan and Russia, which have two nominations apiece.
- Click here to see the full list of shortlisted entries.
Kiwi campaigns that didn't make the cut:
Shine: The Beck's Edison Bottle for Beck's
Y&R NZ Auckland: 'Cat Chat' cat collar for Animates
Y&R NZ Auckland: Citizen app for Better Democracy