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Campbell+Co celebrates its ASB Classic activations

Communications agency Campbell+Co brought summer vibes, social experiences and important health messaging to the 2025 ASB Classic with three dynamic brand activations.

At the heart of the event was the Peroni Bar, The Serve’s main hub, overlooking the courtside screens, which created a vibrant social hub where attendees could enjoy a taste of Italy while soaking in the action.

For those seeking a more relaxed experience, the Somersby Ultra Garden was the chill-out zone. Nestled within a cosy garden setting, it delivered the summer atmosphere, inviting guests to unwind with a refreshing pour in a laid-back, sun-soaked space.

Slip, slop, slap and wrap

Making a purposeful impact, the Avène x MoleMap Activation focused on sun safety and skin health, which is especially critical in New Zealand given the high UV levels.

Attendees received complimentary Avène sunscreen, experienced a UV coverage check to visualise their UV protection, and were offered free MoleMap spot checks by a team of melanographers.

The activation saw a significant number of attendees identified with potential skin cancers and referred for further diagnosis or treatment, reinforcing the importance of proactive skin health awareness.

“The ASB Classic was an ideal platform for Campbell+Co to deliver creative, purpose-driven brand experiences that enhanced the event atmosphere and left a lasting impact on the community. We’re very proud to have had such a strong involvement for our clients this year at this world-class event,” says Vinny Sherry, Director, Campbell+Co.

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