fbpx

New brand campaign for Dubai Tourism dances to own beat

electriclime° has teamed up with Wunderman Thompson Dubai for the launch of an exciting new musical piece for Dubai Tourism.

The mesmerising dance abilities of professional Irish Riverdance duo, Gardiner Brothers, steal the spotlight in a film that aims to promote the region across the United Kingdom, Ireland and Australia.

The 30-second film has put Dubai on the travel bucket list of a specific group of travellers, portraying the city as the ultimate holiday destination with diverse experiences.

Directed by Chadi Younes and with Mik Allen as Director of Photography, the spot takes the viewers around iconic locations in Dubai, showcasing its beauty with originality and creative flair under blue skies, around golden dunes and against the city’s wondrous skyline.

The Gardiner Brothers, Michael and Matthew, are five-time World Champions of Irish dance who literally globe-trot to their own beat, churning choreographies filled with skill and grace to captivate audiences from city to city. 

With 2.5 million followers on TikTok and more than 700K on Instagram, the duo has grown to become an internet sensation as they embrace social media in their own way. 

“The brothers were a treat to work with,” Director Chadi Younes says. “And just like them, on their first trip to Dubai, we were able to approach the project with fresh eyes, and the same joyful sense of adventure.”

Watch the film below:

Client | Dubai Tourism

Agency | Wunderman Thompson Dubai

Production Company | electriclime°

Director: Chadi Younes

DoP: Mik Allen

Executive Producer: Michael Ahmadzadeh

Producer: Layal Mooti

Production Manager: Rami Noureddine

Production Assistant: Alfie Rostron

Assistant Director: George Trummler

Steadicam Operator: Chris Kechichian & Alejando Pardo

1st Ac: Ghatas Antoury

2nd Ac / Vto: Khaled Mahran

Dit: Mariam Gabunia

Key Grip: Bob Touma

Gaffer: Andrej Arnautov

Best Boy: Mohamad Bilal

Sound Recordist: Qussai Al Hafez

Editor: Mariam Gabunia

Colorist: Mariam Gabunia

Photographer: Aqib Anwar

Props Master/Wardrobe: Sam Kientsch

HMU Artist: Maryam

Locations Manager: Bassel Al Zoubi

Locations Assistant: Omer Hazzam

Unit Manager: Denes

Talent: Gardiner Brothers

Female Tap Dancers: Aideen, Cadhla, Cushla, Haya, Olivia from O’Donnell School of Irish Dance Dubai

Male Emirati Dancers: Ahmed, Rashid, Ali, Ammar, Sultan Abdullah, Sultan Hamad from Dibba Musical Band

Extras: Hamza, Menhaz, Shakil from Platinum Heritage. 

Extras: Bisher, Cynthia, Mohammed, Reshma, Uduezue, Shehab. 

About Author

Avatar photo

One of the talented StopPress Team of Content Producers made this post happen.

Comments are closed.