CAANZ says the EFFIE word

  • Advertising
  • June 16, 2010
  • StopPress Team
CAANZ says the EFFIE word

Entries for the 2010 EFFIES are now open. And categories A through P might just have your name on them.

Introduced by the New York American Marketing Association in 1968, the EFFIE is recognised by advertisers and agencies as the pre-eminent award in the advertising industry. And it is the only award that honours creative achievement in meeting and exceeding advertising objectives. You can download the forms feverishly for all the standard categories, as well as entries for Paradigm Shift, Sustained Success and PR/Experiential here.

While many of the industry's creative awards honour craft and the originality of ideas, the EFFIES are about the whole process – planning, market research, media, creative and account management – and reward the partnerships between agency and client in the creation, management and building of a brand.

EFFIE programmes are now held in 25 countries and, according to CAANZ, which holds the New Zealand license, represents the pinnacle in advertising effectiveness, with "no other advertising award is so widely recognised and coveted in so many places".

Entries Close: Monday 9 August and there is an EFFIE Entry workshop (EFFIEing Brilliant: The work that works) on Tuesday 20 July. The show will be held on Thursday 7 October. And if you're looking for some inspiration, you can check out last year's winners here.

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Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

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