Indie creative agency Brandspank this week launched a large-scale brand campaign for property developer Winton.
Winton is a large scale property developer providing homes and lifestyles for New Zealanders up and down the country. And, although Winton build houses, the new campaign doesn’t focus on building, bench tops or soft close drawers.
“Providing somewhere to live or raise a family is possibly the single biggest issue facing New Zealanders at the moment, it’s constantly in the headlines,” says Kurt Bradley, Creative Partner at Brandspank.
“The great thing about Winton, is not only are they building at scale, but they are very conscious of the role a wider neighbourhood has to play in someone’s life satisfaction – alongside a well designed, healthy home.”
“No one on their deathbed thinks back to what bench top they had – but they might think back with affection on where they grew up and what adventures they got up to,” adds Steve Thomson, Creative Partner at Brandspank.
The ad was shot on location at Northlake, one of Winton’s development sites in Wanaka.
“The strategy was perfect for us, we really enjoyed the process and are very happy with the outcome,” says Chris Meehan, CEO of Winton.
Bradley says that having the right experience and partners involved was critical.
“Our collaboration with newly minted production company Joy Inc. was an important part in developing and executing the creative so beautifully.
“Sneakers Media have done a fantastic job of tailoring a wrap around media solution which is working hard and already delivering results.”
Alongside primetime spots on TV, the campaign is supported with outdoor, digital and social to be rolled out over the coming months.
Creative will be subtly updated and evolve as the campaign continues keeping things fresh.
“It was fun weaving our own personal experiences into the scripts,” says Thomson “and Mum is of course very happy her pies got a mention!”
CEO: Chris Meehan
Agency – Brandspank
Creative Partners: Kurt Bradley & Steve Thomson
Account Director: Jamie-Lee Gombard
Strategy: David (DT) Thomason
Copywriter: Murray Watt
Production Company: Joy Inc.
Director: Tim Parsons
Producer: Jess Milne
Stills: Troy Goodall / Metro
Media: Sneakers Media