A unique brand partnership between Kiwi comedian Melanie Bracewell and Marlborough wine brand Brancott Estate injects a playful new twist to wine reviews and pairings.
Most describe wines by tasting notes, but, through a series of hilarious videos, Bracewell gives us the lowdown on Brancott Estate’s range of wines – each with a relatable personality.
Rather than traditional tasting notes, Bracewell’s take on each varietal’s personality gives consumers a new appreciation of each wine and its characteristics. From Chardonnay being the friend that says: “OMG I’m hanging out with my favourite humans!” to the Pinot Gris as: “people who like to give experiences not material things, and definitely goes to Bali once a year” – each identity immediately bringing to mind vivid images of those we know and love.
Much like Bracewell’s style of comedy, the campaign invites consumers to taste the Kiwi originality through Brancott Estate wines.
Bracewell says: “I couldn’t think of a better partner to work with – I’m a big fan of wine and Brancott Estate has always been one I reach for… it’s been so fun being able to make a mini comedy series about each wine. It’s a match made in heaven!”
Eric Thomson, Global Marketing Director of Pernod Ricard Winemakers adds: “Brancott Estate is all about doing things differently, so teaming up with Melanie was a no brainer.
“Her unique style and personality, paired with our shared flipped Kiwi thinking, has allowed us to create some really fun content – something we hope New Zealanders enjoy!”