BePure has recently unveiled its new brand identity this month, in collaboration with brand and innovation agency Previously Unavailable. The new look is inspired by the desire of New Zealanders for energy and revitalisation.
Research found that 73 percent of Kiwis surveyed believed healthy is ‘feeling more energetic’; 64 percent understood it as ‘getting more out of everyday’ and when asked about areas of health people were most interested in, ‘Energy’ came out on top.
With this in mind, the Restore your Essential Energy campaign seeks to motivate New Zealanders to reclaim their baseline wellness, the ‘get-up-and-go’ energy that helps you take on the day.
BePure Product Developer, Lisa Walker, says: “We know that many people are living without the energy they need to do the things they love and live the life they want. With burnout at an all-time high, it’s no surprise to us that Kiwi’s are looking for ways to restore their energy levels.”
These results from the consumer research are unsurprising as global consumer demand shifts for energy.
This is likely a result of increased burnout, long-term post-pandemic exhaustion, and people reevaluating what is most important to them, placing a greater focus on their emotional, mental and spiritual well-being, not just the physical.
