February’s Ad Impact Award and the first for 2020 is taken out by ASB’s Sustainaball, created by With Collective linked by Isobar.
Read more about ASB’s Sustinaball here.
Winning the Colmar Brunton Ad Impact award isn’t an easy task, and this month the honour went to ASB with their ad ‘The ASB Sustainaball.’ It tells the story of their latest development, the tennis ball that plants a tree.
In the age of sustainability, this idea really resonated with viewers and the creative won the Colmar Brunton Ad Impact award for its strengths across the three key pillars of effective advertising as well as excelling in:
- Brand Love
- Differentiation
- Talkability
See the below infographic for more information about the February Colmar Brunton Ad Impact Award.
