Are billboards the new fashion runway?

Kiwi bridal designer Trish Peng hasn’t let Covid-19 and the postponement of this year’s New Zealand Fashion Week stop her from showcasing her latest designs. 

Instead of a runway, she’s found an innovative way to display her new collection – via virtual billboards. 

Of the New Zealand first, Peng says: “With the wedding season well underway and without the audience we normally get from New Zealand Fashion Week and seasonal runway shows, we thought a better way to show this year’s collection is on giant Lumo Digital billboards.”

Peng’s billboard campaign is now live with a selection of designs from the Entwined collection featured on 10 billboard screens around Auckland CBD over the next seven weeks. 

The billboards also feature Peng’s brand partnership with Volkswagen NZ.

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