ANZ choses JustOne as a data-driven partner

  • Advertising
  • March 16, 2018
  • StopPress Team
ANZ choses JustOne as a data-driven partner

JustOne has been appointed by ANZ Bank to lead relationship marketing strategic projects across digital and direct channels.

It follows ANZ initiating a process to find a partner focused on data-driven marketing, with a strong focus on digital as well as traditional direct marketing, to work alongside incumbent agencies TBWA and PHD.

Head of marketing Astrud Burgess says it wanted to work with an agency that specialised in data-driven marketing and JustOne’s team are as passionate about one-to-one communication as the bank is.

“…they are already starting to make a difference.”

“It’s great to have the JustOne team on board as we expand our data-driven capabilities and take advantage of emerging technology to better communicate with our customers and the wider New Zealand market.”

Commenting on the win, JustOne managing director Ben Goodale says ANZ has an exciting vision for transforming its relationships with customers, and this aligns with what the agency loves to do.

“We are quickly forging a great working relationship with the ANZ team and excited about what we can do together, not least as we maximise the emerging opportunities in digital tech.”

Burgess adds the bank is ambitious for the future and expect that its agencies will be part of some significant marketing initiatives over the coming months.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Advertising Week APAC 2019: Is Facebook good for the world?

Advertising Week APAC 2019: Is Facebook good for the world?

At the end of last month, advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference where Facebook’s vice president of partnerships, Ime Archibong, spoke about social responsibility, the danger of a single story and the power of technology.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit