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Agency super-group wins Kimberly Clark

Clemenger Group specialist agencies Raydar, 99 and Porter Novelli have been awarded the New Zealand business for multinational personal care company, Kimberly Clark.

Together with Hearts & Science and Socialites Group (including The Social Club), the agencies will deliver work for some of New Zealand’s favourite brands, including Huggies, Kleenex and U by Kotex.

Expertise across the collective will bridge creative, shopper, media, PR, social and influencer marketing and activation disciplines. 

Kiri Hyde, Head of Marketing at Kimberly Clark, said the team’s collaborative response and strong chemistry throughout the process made for a winning formula. 

“The decision to appoint a group of highly-specialist agencies under one collective structure made complete sense. The team demonstrated an impressive and in-depth understanding of our brands and brought palpable energy for the work.

“We are so excited to welcome all agency partners as an extension of our team.”

Tom Roydhouse, General Manager of Raydar, says the win shows the power of collaboration between agencies. 

“Our approach provides a truly integrated proposition for the team at Kimberly Clark. Having so many experts across different fields means we can streamline our creative thinking and solutions and operate much more efficiently, which is even more important in today’s market.”

Louise Wright, Managing Director of Porter Novelli, adds: “The opportunity to partner with a trusted name making such tangible differences in the communities in which they operate is inspiring and exciting in equal measure. We’re stoked!”

The relationship with Kimberly Clark will commence in 2021, with planning already underway. 

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