Ads of the week: 24 May

  • TVC of the week
  • May 24, 2016
  • StopPress Team
Ads of the week: 24 May

Who's it for: The Warehouse by DDB

Why we like it: It's hard to resist a spot which gets you in the feels like this one, and the team here think Maui is pretty cute. It was a nice idea for The Warehouse to link its own birthday with someone else's birthday, giving consumers what they want, which is an emotional connection, not a shouty ad.

Who's it for: MediaWorks by MediaWorks' in-house creative team

Why we like it: We really enjoyed the fun visuals in this ad, with contestants turning into puffs of vibrant coloured powder in an instant and jumping up and down alongside a bunch of tools. We particularly enjoyed the back flip and the colourful explosion at the end of the clip.

Who's it for: ASB by Saatchi & Saatchi

Why we like it: It's nice to see ASB having a bit of fun with its sponsorship of the Sevens, teaming up with American vine superstar Zach King. Given that vines lend themselves well to trick shots and other sports-related shenanigans, it's a good fit with the Sevens and shows off the players' sense of humour. 

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An independent spirit: Time Out Bookstore on community, loyalty and cats

An independent spirit: Time Out Bookstore on community, loyalty and cats

Time Out Bookstore’s manager Jenna Todd was a speaker at the Magazine Publishers Association’s 2019 magazine conference ‘Thinking Forward’ held in July. StopPress visited Todd at the store and discussed similarities between independent bookstores and magazines, engaging with the local community and selling socks.

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