Ads of the week: 24 May

  • TVC of the week
  • May 24, 2016
  • StopPress Team
Ads of the week: 24 May

Who's it for: The Warehouse by DDB

Why we like it: It's hard to resist a spot which gets you in the feels like this one, and the team here think Maui is pretty cute. It was a nice idea for The Warehouse to link its own birthday with someone else's birthday, giving consumers what they want, which is an emotional connection, not a shouty ad.

Who's it for: MediaWorks by MediaWorks' in-house creative team

Why we like it: We really enjoyed the fun visuals in this ad, with contestants turning into puffs of vibrant coloured powder in an instant and jumping up and down alongside a bunch of tools. We particularly enjoyed the back flip and the colourful explosion at the end of the clip.

Who's it for: ASB by Saatchi & Saatchi

Why we like it: It's nice to see ASB having a bit of fun with its sponsorship of the Sevens, teaming up with American vine superstar Zach King. Given that vines lend themselves well to trick shots and other sports-related shenanigans, it's a good fit with the Sevens and shows off the players' sense of humour. 

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Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

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