Ads of the Week: 12 March

  • TVC of the Week
  • March 12, 2019
  • StopPress Team
Ads of the Week: 12 March

Who's it for:  Chorus NZ by Saatchi & Saatchi

Why we like it: First thoughts on this were what on Earth is that woman making? Why does it wobble? Is this some sort of throwback to the dark ages (1950s-1960s) when bored, oppressed housewives got revenge on their oppressors (husbands, society in general) by enclosing food that had no purpose being there in gelatin? Are we supposed to believe this woman is a genius? It turns out context is key and she's Jessica Mentis – a jelly genius. We will allow it. Besides, celebrating excellence, no matter how niche, is always a bit goosebumps-inducing.

Who's it for: Trade Me by Wrestler

Why we like it: Oh to be 20 again. Life is filled with so much potential and possibility at 20. Regrettably, the team here at StopPress didn't have the foresight in 1999 to create our own eBay-style website that would revolutionise the way New Zealanders shop (the bounds of primary school be damned!), so our website is not celebrating 20 years in business this year, but we will not begrudge Trade Me this celebration. It is well-earned. Also, how nice does Wellington look in this ad? You really can't beat it on a good day.

Who's it for: Champions for Change/Global Women by Saatchi & Saatchi

Why we like it: We like this campaign. It's like they've got down to a bigot's eye-height and explained things in simple English so it finally infiltrates their teeny-tiny brains. In all seriousness though, we've all got unconscious bias hidden somewhere (and generally bigots are a lot more conscious about their many, many biases), and it's no longer an excuse to let that bias impact on work decisions. The moral of this story is we all have room for self-reflection: Does everyone in my team look like me? Do I make gender-related jokes? etc etc. Just check yourself, and then stop yourself – it's not that hard.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack
news

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands. However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit