All babies born on June 1, 2022 have the chance to jumpstart their savings with a share of $222,000, as part of a 2degrees merger with Vocus NZ.
The initiative, spearheaded by disruption agency TBWANZ, is celebrating a new chapter by giving out bonuses to Kiwis starting their own new chapter in life.
The merger was marked on June 1 with a campaign roll-out starring a group of babies in custom made business suits representing the future of New Zealand.
Committed to helping families start building a fairer future, the company is putting its money where its mouth is by supporting the next generation of Kiwis.
“2degrees is here to support the next generation of Kiwis as we continue with our Fight for Fair,” says Mark Callander, 2degrees Chief Executive.
“What better way to celebrate our commitment to a fairer future for all New Zealanders, than by giving a bonus to those Kiwis who share this milestone day with us.
“We’re so excited to see which corners of New Zealand our June 1 babies come from and to give those families a helping hand or perhaps the start of a nest egg for the future. Either way, we see this as the start of our super-charged mission. With more people and greater scale, 2degrees is better equipped to Fight for Fair on behalf of our customers and New Zealand.”
TBWANZ Chief Creative Officer Shane Bradnick says the merger will mean a much fairer future for New Zealand telco customers.
“Not that babies born on 1st June will care too much about that,” he says.
“They’re just keen to collect their bonuses which will help set them up for a bigger, brighter, fairer future.”
The campaign is a product of TBWANZ’s FROM NOWHERE offering: a fully remote agency team working from across the globe on New Zealand clients.
FROM NOWHERE’s creative partners, Ashley Wilding and Daniel Davison, took on the brief from their base in London, working on the project from end-to-end. Dialling in remotely for the shoot, the team chose babies to be the stars of the initiative in order to drive home the ‘next generation’ aspect of the merger – as well as to bring a smile to all viewers’ faces.
The new 2degrees campaign is rolling out across TV, OOH and social.
Families with babies born on June 1, 2022, can apply for their baby bonus online.
Agencies: TBWANZ, From Nowhere with TBWANZ
Media Agency: OMD
2degrees Acting General Manager, Marketing: Dave Pearce
2degrees Brand Managers: Haley Featonby, Felicity Wyatt
Production Company: Revolver
Directing Collective: The Glue Society
Director: Pete Baker
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Cathy Rechichi
Director of Photography: Geoffrey Simpson
Art Director: Sam Hobbs
Wardrobe: Eliza Godman
Casting: Citizen Jane Casting
Post Production Company: The Glue Society Studios
Post Producer: Scott Stirling
Editor: Gabriella Muir
Grade: Andy Clarkson
Online: Viv Baker
Photography: Derek Henderson
Sound: Factory Studios
Music: Boney M | Daddy Cool