One year into launching its Good Impressions initiative Go Media has announced that 57 million Good Impressions have been donated to 12 deserving organisations.
This milestone is equivalent to an impressive 20,804 hours of positive messaging across Go Media’s extensive digital billboard network throughout the country.
“In the past 12 months, we have witnessed an increased interest from businesses seeking to support our work. We are immensely grateful for the exposure that Go Media has provided us and the extensive reach it has achieved nationwide,” says Madi Walter, Communications and Admin Manager at KiwiHarvest.
Good Impressions is an initiative that empowers Go Media’s customers to actively donate advertising value on their digital billboards to organisations that are making positive social impacts throughout Aotearoa. Out of the 57 million impressions donated, 21 million have been allocated to Uplifting our Wellbeing, 20 million to Uplifting our Environment, and 16 million to Uplifting our People.
Reflecting on the journey, Isabella Dervan, Marketing Specialist at Go Media, says: “Throughout this endeavour, we have gained invaluable insights and had the privilege of creating unforgettable moments with our partner organisations, clients, dedicated staff, supportive whānau, and friends.”
The Go Media team is already preparing to select the next round of benefitting organisations and plans to announce them early in July.
“We eagerly anticipate welcoming new organisations on board and leveraging the knowledge gained from the past year to ensure an even more successful next round of Good Impressions,” added Isabella.
To learn more about Go Media’s Good Impressions initiative and how you can contribute, visit https://www.gomedia.co.nz/in-the-community/good-impressions/ or contact [email protected].
