100% Pure Waititi

http://www.youtube.com/watch?v=8XSwFDQV9EU

We wrote about Steinlager Pure, DDB and Taika Waititi’s new campaign on Friday, but had to wait until Sunday to see the ad, sandwiched as it was between Tom Scott and Plaza director Paul Middleditch’s very good Separation City on Sunday Theatre. Now, for your viewing pleasure, here it is, in all its zany, self-reflexive, patriotic cliche-busting and Waititi-esque glory. And we likey. Suggestions for the next local Steinlager Pure frontman welcomed.

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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and occasionally Bernadette Basagre.

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