Y&R's Kim Pick and Tom Paine become joint creative leaders

  • Advertising
  • July 23, 2018
  • StopPress Team
Y&R's Kim Pick and Tom Paine become joint creative leaders

Y&R New Zealand has announced the appointment of Kim Pick and Tom Paine as joint creative leaders, following Josh Moore’s departure as CCO in April.

The two will now lead the creative for both the Auckland and Wellington offices.

Pick has over 20 years of global advertising experience on big brands and agencies in Australia, Singapore, London, New York and New Zealand. She's been with Y&R since her appointment as executive creative director in March this year, in a move that saw her leave her roles as creative director at Colenso BBDO and replace Tim Huse.

About her latest move, Pick says she's pleased to have the opportunity to step in and work alongside Paine on exciting projects, see where they can take things next for clients’ business, and make a difference on some important issues.

Paine has been with Y&R for almost seven years, having spent the last 18 months as executive creative director. He's amassed a client roster that includes recent partners Countdown and Burger King. In 2016, he was ranked the world’s number one Creative Director in the Big Won Report, as well as being instrumental in leading Y&R New Zealand to Agency of the Year titles at D&AD, Award and Campaign Brief, and the 2017 North American Grand Effie.

“The agency today is barely recognisable from when Josh and I started, and I’m extremely proud of what we’ve built: a unique culture and an enviable client list," says Paine. "Kim is undeniably a creative force and adept at making clients and consumers cry happy tears. I’d be hard-pressed to find a more suitable partner to help script the next chapter."

Y&R New Zealand managing director Jono Key says he and Paine have worked together for the last six years and had a lot of fun growing the business, while in a very short time, Pick has a made a big impact within the agency as well as with clients.

"Kim and Tom have a complementary set of skills that will drive our creative department forward.” 

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